The end of 2017, I made my first t-shirt in my home using my
mother’s childhood sewing machine. At the time, my Grandmother
was in town and her generosity to show me the ropes helped
push me to cut up some fabric I bought locally and sew it together
to create my first garment; no hemming or ribbing and no
overlocking. A year and a half later I’m releasing my first collection
for my brand Deal with Devil.
The conviction I had for this brand since the beginning has never
changed. Inspired by the brands from some heavy hitters within the
fashion industry and my own experiences of dealing with my inner demons I came
to this cultural idea “deal with the devil” and felt some connection to it.
I had felt that I had a battle for my own inner peace and the demons inside
my head had really grown to an unhealthy level. I was making a deal with
the devil trading emotion for functionality. It hit hard, and I knew playing
on that would be the perfect way eluding to deal with devil, and the demons
inside yourself and how everyone has these battles within themselves.
I had the name, I needed the pieces, so I could launch a brand that can
provide product but also propose my perspective and story.
“The reason I have this conviction is because of the emotional foundation of the brand and what it can be worth to others.”
The start of the new year in 2018 I began designing and
hand-crafting clothing, designing and coding the Deal with Devil
website from scratch and pushing myself mentally and physically
to grow throughout the year, to pursue the first collection I was
striving for. As far as I know it’s the details that matter most, and this meticulous reviewing of each pixel on the site and
each stitch on the garments. It was all important. It gave me hope.
It gave me a platform I could be proud of.
“And finally, in 2019, my first collection. All the work over
the past year and a half I have something I can show and
welcome into people’s wardrobes.”